Fidino’s training is in statistics, computer programming, and ecology, but he also runs his group’s Twitter account—a side project that no one quite taught him how to do. When the UWI played around the idea of a social media presence, he says, they decided, “Hey, let’s make this thing, and Mason will be in charge of it.” In a new paper, published this week in Human Dimensions of Wildlife, Fidino and his collaborators advance the idea that the nooks and crannies of the web hold useful data points, and maybe a bit of a roadmap.