“When we think about humans interacting with the environment, I think we’re at a point now where we cannot ignore the internet,” Fidino says. “That’s the way that so many people learn about the world around them.” If a raccoon is ambling around your fire escape and peering in your window, for instance, you’d probably consult Google before seeking out a friendly neighborhood zoologist. “As humans and the environment are incontrovertibly linked, so too then are the internet and the environment,” the authors write. That is to say, the web and the offline world coexist as one ever-growing ecosystem.