The videos illustrate a range of scenarios: Some show the mammals being coddled as pets, while others picture them sparring among themselves or being hunted by humans. Each averages more than a million views plus a slew of comments, which the researchers coded into various categories based on an existing typology of attitudes towards animals. These include “humanistic” (cooing over the creatures and wanting to snuggle them as pets), “dominionistic” (emphasizing turf and control), and “negativistic” (the idea that certain animals are simply gross). To control for spammers skewing the results, the researchers only counted a user’s first comment on each video.